I’m going to show you how to write really good copy for your squeeze page so you get way more leads. I have seen two squeeze pages that were identical in every way except for the copywriting, and one got DOUBLE the leads. I will try to share my five step formula for writing effective squeeze pages that pull the emails right out of visitors. Ready to get started?
State the factual, specific result the visitor will get. Don’t ramble. Don’t hype it up. State the best result in a factual and specific way – and you will hook them the moment they land on your squeeze page.
For example, if selling a course on how to improve your tennis serve:
“Improve Your Tennis Serve POWER & Accuracy in ONE HOUR with this Free Report”
Factual and specific. The free report gets them to give up their email. And we’re off to the races and they’ve started down our marketing funnel.
Use bullet points. Tell them what they will learn/get in the free report and why it will help them attain the result you promised.
eg. Don’t Make Another Move Until You Read this Report! Here is what you will learn…
- Learn the proper way to hold the racket, that goes against EVERYTHING your tennis pro taught you!
- How to utilize the “Back Scratch” Position to Improve Power Immediately
- Never do THIS when you’re tossing the ball (or you’re dead)
- How to improve 1st and 2nd serve consistency using ONE simple trick
If you are using a video instead of bullets, this is what you would say on your video. Keep it simple! Build up the value of the Free Report and cut all the crap. Be as specific as possible and you’ll earn their trust.
This isn’t really a copywriting trick – but it’s so vital I needed to include it.
You need to show them a picture (a 3D picture!) of the Free Report… or Free Video they are getting in exchange for their email address. The better it looks = The Better Your Conversions. Here is what a good product image would look like if offering a free tennis serve report:
Do you always need to use an ecover? Heck no. You can also use a “Happy End Result” Image. For example, if I were offering a free report on saving your marriage, this would be an excellent image to use. Why? Because it DEMONSTRATES the “happy end result” of getting my report:
I mentioned this in another article. At this point they’re ready to take our bait. What if we throw in something EXTRA to tip them over the edge? This is very powerful.
Here is an example from one of my speed squeeze page example sites:
This demo site was built using Speed Squeeze Pages software in about 3 minutes. Not bad eh?
And last but not least…
You’ve got to come out and literally SPELL IT OUT for them.
eg. “To get the report, enter your first name and email in this box below…”
I like to make my Call to Action look good from a design stand point because I find it increases conversions quite a bit. The call to action from the Speed Squeeze Pages home page looks like this:
Here’s another one that I made which is a variation on the idea:
Writing effective squeeze pages are easy if you follow my 5 step formula. Don’t over think it and don’t over-complicate it. My formula works. The only problem I can see you running into is coming up with a really good hook for your headline – in that case I would focus on the ONE biggest result someone will get after giving you their email address. Boil it down to ONE monster hot button that they definitely will want. Just use that.
If you think that it is too complicated too build terrific looking Squeeze Pages… well than you must watch my instructional video. You get an “over the shoulder view” of how I built a killer squeeze page in under 3 minutes. To watch it go here and optin…